Sarthak Music Ready to Launch FM Stations at Bhubaneswar, Rourkela
MUMBAI: The Orissa headquartered Sarthak Music is gearing up to launch its first ever radio station in the state by September. The station, Sarthak FM, will air from Bhubaneswar on 5 September. Transmission issues have delayed the launch of its Rourkela station until October. Set to provide tough competition to its fellow radio stations, Sarthak FM will be a 24 hour Odia station in the state of Orissa and will run on the frequency of 91.9.
With established players like Radio Choklate, Big FM and Red FM already doing well in the two cities, Sarthak as the new entrant will need to prove its mettle. Sarthak Music managing director Sitaram Agarwal says, "No, I don't think the other radio stations as competition as Sarthak FM will be 100 per cent Odia in content, while other radio stations- Big FM, Red FM play entirely Bollywood and Radio Choklate has 30 per cent Odia and 70 per cent Bollywood music as their content."
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